Going Live's Getting Better

Live video is everywhere right now. Twitter’s live streaming NFL games, platforms have been streaming Presidential debates and more and more brands are getting in on the live streaming game. 79% of marketers say they definitely will or might invest in live stream video advertising. That’s huge for technology that was only on the fringes a year ago.

What’s with the hype? Now, live video is mainstream. Users can open Facebook on their phones and immediately be served up live video. Live video has finally achieved scale, and people are embracing it. They watch live streams three times longer and comment ten times more than they do with regular video.

Beyond that platforms are rewarding live streams. Facebook emphasizes live stream content in their algorithm, creating potential for brands to organically reach customers, connect with them in a live and authentic way, and potentially drive preference.