Snapchat's Youthful Proposition

Snapchat’s had its share of troubles as of late. User growth has slowed. A botched rollout of an app redesign was met by frustration from its users. It's had to play catch-up in offering ad targeting and measurement solutions quickly, meaning it had months to figure out what competitors have taken years to.

The road for Snapchat has not been easy, and there’s little reason to think that will change.

But the picture for Snapchat is not dire. Snapchat has the one thing Facebook is dying to have. Cool factor. And that cool factor comes from Snapchat’s users—teens.