The world is starting to wake up from a social media daze it’s been in for the last 15 years, and last week we learned even Facebook may be waking up… a bit. Mark Zuckerberg made quite the statement in regards to the future of the social network. “We’re building a foundation for social communication aligned with the direction people increasingly care about: messaging each other privately…. I believe a privacy-focused communications platform will become even more important than today’s open platforms.”
2018 was a deluge of revelations regarding data, privacy and security. It was revealed Facebook leveraged user data as both a carrot and a stick with partners. We found out our phones are tracking even more about us than we originally thought. Advertisers realized the metrics they were getting weren’t only misrepresented; they were blatantly false. That barely scratches the surface of all that was revealed last year.
Maybe 2019 will be different.