The hype around AR (augmented reality) and VR (virtual reality) hit a fever pitch in 2017, and 2018 looks like the year it might finally start to deliver.
The new iPhone 8 and high-end iPhone X are upon us, and Apple shared a slew of new announcements related to both phones at last week’s World Wide Developer Conference (WWDC). One announcement for both phones stood out above all in my mind. The new iPhones carry new augmented reality (AR) capabilities.
Advertising. It exists to tell people who might be interested why they should buy something. We use media to reach them and develop creative to inform them and make the reasons as compelling to consume as possible. The goal for advertising has always been to explain who we are and this is why you should buy this product. Technology is changing everything and making way for new possibilities. The next big technological shift in advertising may be in augmented reality.
The technology offers advertisers to pose a new question to their audiences. Instead of answering the question of why someone should buy. We can answer the question of what if this was part of my life. Augmented reality offers a visual glimpse for consumers.
Augmented reality is already making its mark and encouraging users to ask what if this looked like this or that looked like that. What if is a powerful question for consumers to ask themselves because the next logical step to seeing what it’d be like is making it happen.