Facebook has confirmed that it is testing a 'Professional Skills' section on user profiles to appear along with the 'Work' and 'Education' sections. The addition of this section follows other initiatives by Facebook to compete with LinkedIn, including a partnership with U.S. Labor Department and a social jobs app.
This feature is another example of Facebook's 'Me Too' strategy. Facebook has quickly adopted the approach to let other platforms test features before it introduces them to its own platform. Hashtags started with Twitter and moved to Facebook. Facebook acquired Instagram after failing to create a competing photography app of its own. Facebook is working to get celebrities to use its platform more frequently to communicate with fans. It also followed Twitter's lead by launching embeddable posts, allowing anyone to take a snippet of code an place it on a website.
Doer of Everything, Master of Nothing
Facebook has grown to such a behemoth that its innovation is not happening with its products. It's happening with initiatives like Internet.org and mobile advertising. It's working to push itself to get more people online and appease investors. When it comes to features, it has no problem taking the features of other platforms and implementing them into Facebook.
There's very little Facebook does better than any other platform. YouTube trumps it with video. Flickr and Instagram are better for photography. Twitter is better for status updates and discussing real-time events. The one thing Facebook does better than all of those platforms is its ability to do everything.
Adding To, Not Building Upon
This approach isn't bad if Facebook can pull it off, but MySpace also took this approach and eventually become so bloated that users embraced Facebook's simplicity and ability to keep them updated on those that matter most, their friends.
At the moment, Facebook just seems to be adding features because it wants people to use it for things they use other platforms for, which makes sense. After all, user growth is slowing. Where it has room to grow is in the amount of time users spend on the site. Still, adding features is different than building upon what the platform is best at, connecting you with your friends. Asking users to do more with the platform may leave them confused enough to do nothing at all.