Twitter’s experiment with a Buy button is over. Resources for the button that would allow users to seamlessly make purchases on Twitter have been diverted to dynamic product. Twitter wasn’t the only social platform working on a buy button. Facebook, Pinterest and even Google have experimented in the area.
Read MoreTwitter’s much speculated, admonished and anticipated algorithm is here as a feature users can activate. It’s called “Show me the best Tweets first.” The algorithm selects what Twitter deems to be the best tweets and ensures it is at the top of a user’s Timeline when he or she opens the app.
At the moment, the feature’s opt-in, meaning users need to turn it on in their settings, but one can assume that this won’t be the case for too long. It will likely be turned on automatically, while giving users the ability to turn it off and go back to a real-time, chronological feed of Tweets.
The rollout is clearly slow and deliberate with the intention of alleviating as much angst among existing users as possible. We’re also lacking some key information like what exactly Twitter’s algorithm is looking at to determine the “best Tweets.” We do know a user’s previous interactions and interests will play a role, so if a user has engaged with a certain type of content or author in the past, that content will have a greater likelihood to display. In addition, content that’s receiving high engagement from the Twitter community also has the potential to be displayed more often.
So what can weanticipate as some of the ramifications for marketers? Here are some things we can expect.
Read MoreTwitter is, needless to say, undergoing a lot of changes. It faces significant pressure from investors, and CEO Jack Dorsey recently announced the decision for several executive leaders to leave the company.
Twitter is at a key point in its evolution. It’s proven that it can get a significant number of people to buy into its promise and spend time on the platform, but investors want to see more. Twitter’s current user base isn’t enough to satisfy them as they compare it (fairly or unfairly) to Facebook’s massive user growth. The one thing that will satisfy investors is user growth, but the pursuit for users is fraught with risks.
Read MoreThe holidays are over, and marketers are looking at which of their efforts helped put them in the black and which held them back. Social is, without a doubt, part of that analysis. This season, however, brought the initial stages of something we didn’t have before: The Buy Button.
Read MoreSocial conversation curation is hot again as everyone is working to figure out how they can take the conversations happening on their individual platforms and leverage them further. Every day, we’re all putting content out there, and most of that content is limited to our individual social connections and limited further by those that are online. That’s a lot of content being limited by the audience of a single individual.
Read MoreTwitter Moments, previously referred to as Project Lightning, is here, and it brings with it an understandable level of excitement. It is a feature that lives within the Twitter mobile app, which is made up of curated videos, photos and tweets related to stories and events being discussed on Twitter. An editorial team at Twitter curates the content.
Moments is really compelling. It is Twitter doubling down on what makes it unique from any other platform out there, serving as the default source for what is happening in the world right now.
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