Capitalizing on Openness Through Pinterest
Pinterest has been moving forward at a steady, somewhat silent pace as of late, and all of its time and effort is really starting to position it as something much more interesting.
Read MoreWill this Holiday Season Be Social?
It was just about a year ago we were watching and waiting to see what was going to happen with buy buttons on social platforms. Everyone from Facebook to Twitter was rolling them out to see how users would respond and if they would indeed be willing to purchase products that show up in their feeds.
Read MorePinterest: Evolving to Combine Inspiration and Fruition
Pinterest may be on the cusp of an IPO, and it’s evolving a lot to make sure it can generate revenue to satisfy investors. It’s often been said that if you aren’t paying for a service, then you are the product. Pinterest is taking a different approach for its users by making them both the product and the customers.
Read MoreThe End of Buy Button-Free Holidays? Maybe.
The holidays are over, and marketers are looking at which of their efforts helped put them in the black and which held them back. Social is, without a doubt, part of that analysis. This season, however, brought the initial stages of something we didn’t have before: The Buy Button.
Read MoreSocial Commerce’s Tipping Point
Commerce on social channels is at a major tipping point. It’s going to succeed, or it’s going to fail. And we’ll know which soon enough. Commerce on social platforms is nothing new. Some brands launched storefronts on their Facebook pages years ago. For a variety of reasons, these never took off, and in today’s environment of Facebook tabs being deemphasized, they wouldn’t stand a chance.
Now, we’re entering the new era of social commerce as platforms roll out native commerce solutions. Pinterest now has Buyable Pins, enabling anyone to buy a product they see on Pinterest directly on the platform. Instagram is improving its ads by adding options for users to ‘Buy Now,’ as well as take other actions. Google is introducing a buy button in search results, while adding a click-to-shop CTA to YouTube videos. Then we have both Facebook and Twitter testing buy buttons of their own.
Social commerce is the new video. Everyone’s doing it.
Read MorePinterest Ads and Social Goes from Engagement to Intent
Every day millions of users are go to Pinterest seeking both actionable and inspirational information surrounding their interests, their plans and their purchases, and Pinterest is about to make it easier for brands to be discovered during that search.
It's been working with large brands to test Promoted Pins, but that test comes with a $1 - $2 million price tag, not exactly a budget-friendly investment for most businesses. Now, Pinterest has announced that it will launch self-serve, cost-per-click Promoted Pins that will appear in user feeds and search results marked as 'Promoted' for businesses with smaller budgets.
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