This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
It was a relatively quiet week, so here are a few news quick hits.
News Quick Hits
Facebook is expanding its test of search ads to more buyers. Search ads allow Facebook to compete with Google and Amazon directly, and they allow Facebook to create more ad inventory outside of just traditional social channels. That being said, it’s unclear what Facebook search is really for. Intent on social platforms is very different than it is on Pinterest or Google, so right now it’s early days for Facebook search ads as tests look to discover whether or not it’s a real solution or just a solution in search of a problem.
Pinterest is making shopping on its platform that much easier with the introduction of browsable catalogs and personalized shopping ideas. Now, when users see a Product Pin, they can tap ‘More from the brand’ to see in-stock products from the retailer. Users will also start seeing personalized shopping ideas at the top of their Pinterest feeds.
Snapchat launched a new tool called Instant Create to help advertisers create vertical format ads designed to live in the mobile world. The tool, which has been in testing, is now available for all advertisers, and it walks them through three steps to launch Snapchat campaigns. First, they must define an objective, second they upload any creative assets that they have (those aren’t required as Snapchat will pull assets from a company website if necessary), and third, the ad is created. The ads are automated, so don’t expect anything breakthrough, but this tool allows more advertisers to jump into the space with minimal effort.
Pinterest joined the other digital platforms in having a good quarter during its Q2 earnings report. Revenue and user growth beat projections, and advertising demand on the platform is strong. It shared that it now has 300 million monthly users, a jump of 30% from last year.
Amazon Dash buttons will stop working on August 31. The decision to shut down the buttons comes after an announcement in February that Amazon would stop selling the buttons. The buttons never really took off and in the age of smart homes, supplies can be automatically ordered through in-home devices. The Dash button never really had a chance in that environment.