“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
The Rabbit Hole of Radicalization - It’s one thing to read about how online content can radicalize people, but it’s another thing hearing about it from someone who was radicalized. “I fell down the alt-right rabbit hole.” This is the story of Caleb Cain who looked for direction on YouTube and found radicalization.
The Perception Gap - Partisanship is an ugly thing, and it’s even uglier when we see today’s political divide is based less on what we believe and more on what we believe the opposing side believes. This study calls it the “Perception Gap,” and it’s a pretty interesting look into human psychology. We’re vilifying what we don’t understand.
Funny Science - What makes something funny? Well, we don’t know, but scientists are trying to figure it out. This is a pretty fascinating read on how our brains work.
Historical Amnesia - The measles are back, concern for the public good is on the decline and faith in institutions is fading. Culturally, we’re seeing an epidemic of historical amnesia across culture.
The Decline of Icons - This piece from Axios looks at the attack iconic brands like Oscar Mayer, Tyson Foods and Campbell’s face from upstarts. New brands are capturing 31% of revenue share growth because consumers have “more choice and better products.” Are we watching the beginning of the end?