“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
A Social Breakdown - Axios did a breakdown of Facebook, Instagram and Twitter. In the process, it found engagement lives on Instagram, viral publishers flourish on Facebook and Twitter is the home of politics.
YouTube’s Misinformation Conundrum - YouTube is one of the primary sources of misinformation, and some of its biggest stars are responsible for it. Now, it’s at a crossroads. Can it contain what it unleashed? And if it can… will it?
YouTube’s Brandsafe Crossroads - In related content, this opinion piece in AdAge questions whether or not YouTube can or will every be brand safe, and it makes a compelling argument for why it maybe shouldn’t even try.
The People Who See the Internet at its Worst - Facebook has some serious brand safety issues, Casey Newton looked at the front lines of that battle. It’s not pretty.
The Religion of Workism - The Burnout Generation has joined the cult of work. Workism is the new religion.
The Cost of Likes - It’s not just friends who want to see your skydiving pics or your rock-climbing adventures on Instagram. Insurance companies want in, too, and they’re not big fans of the YOLO lifestyle.