This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast. Given the holiday weekend, it's just quick hits this week!
News Quick Hits
Adobe has purchased the e-commerce company Magento in an effort to compete with the likes of Salesforce and Oracle. Magento is meant to provide Adobe with a system that will let advertisers do everything from designing digital ads to building e-commerce websites to handling online transactions. The $1.68 billion acquisition is Adobe’s third-largest to date.
Instagram is letting users mute accounts they follow in cases where they don’t want to go so far as to unfollow an account but they don’t want to see that account’s content, either. According to Instagram, “We’ve also heard it may be a useful tool for managing complex social dynamics.” Muted accounts can still be viewed from the account profile, but they won’t show up in the feed.
Nielsen is adding YouTube TV viewership to its Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). DTVR is intended to give buyers accurate and comprehensive TV viewing data, which means measuring viewership on mobile, desktop, laptop and TV.
Facebook has added “home services” to Facebook Marketplace. The addition will allow users to search for businesses like plumbers, house cleaners, handymen and other professionals. Facebook partnered with Porch, HomeAdvisor and Handy to add the feature. The move puts Facebook in even greater competition with Yelp but also places it in the territory of Angie’s List.
Snap is launching an accelerator intended to identify, support and invest in creators who want to build for mobile platforms. The accelerator is dubbed “Yellow,” and it will invest $150,000 in ten different startups or creators. This means Snap could invest in a content publisher, a new app or something entirely different.
Facebook really wants everyone to know that it’s fighting fake news. It launched three new initiatives. A news literacy campaign will be rolling out informing users on how to identify fake news. Users will see this content in print ads as well as their News Feeds. It’s also working with researchers to evaluate the effects of misinformation on Facebook, and it’s launching “Facing Facts,” a short film to show how Facebook is fighting fake news.
Facebook and Twitter announced new steps to make political ads more transparent. The new rules include updates to political advertiser registration, new rule enforcement and updates to how political ads will appear to users. They’re also launching ad transparency centers where users can see the all the ads that an advertiser has run for the past seven years on Facebook. Twitter’s letting users see ad spend, as well as target demographics.
And, of course, GDPR went into effect. The European Union’s rules for data protection are now being enforced, and everyone around the world is feeling the effects as this affects far more than just citizens of the European Union. People around the world now have access to greater privacy controls on any platform that does business in the EU.