“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
The Bots are Here and Ready to Work - Who says robots are eventually going to take our jobs? Amazon. The company is hiring 20,000 fewer workers this holiday season and is instead relying more on robots.
Even Amazon’s Not Worth It - Amazon has chosen its new East coast location(s) after what became a months long dating game of cities clamoring to be chosen. This piece looks at what those cities invested and the value of those efforts. Spoiler: it’s a big waste.
A Burgeoning Monopoly - One of capitalism’s defining characteristics is competition-fueled choice, but as recent studies have found, America’s becoming more monopolistic. We have a lot of brands to choose from, but those brands are concentrated by corporate giants.
Youthful Influence - Unboxing videos were one thing, but the latest (and one of the most lucrative) trends is kids watching other kids open toys and play with them. The production quality is low, but the love of fans is high. This is the story of Ryan from Ryan Toysreview and a sign that influencers are getting younger and younger.
A Baby’s First Posts - “The report calculates that by the time a kid turns 18, there will be 70,000 posts about them on the internet.” Kids have massive social footprints that they didn’t even create, and digital platforms are capitalizing on it.