“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
The Resurgence of Billboards - Old school billboard ads are on the rise, and the reason is digital.
Popping the Podcast Bubble - Podcasting blew up. “In 2015 a list of 'must listen' podcasts was 200 items long.” Now, the question is whether or not demand can meet the supply. We’re seeing a a bit of a shakeout in the world of podcasting, and while many are still entering the space, others are looking to make an exit.
Not Worth It If It Isn’t Perfect - Americans are falling out of love with hobbies. Why? Because “we’re afraid of being bad at them.” This piece argues that hobbies have become too serious, too demanding and, if anything, pursuits in perfection.
Optimizing for YouTube Attention - YouTube has redefined what child programming is, and untraditional content producers are figuring out just how to hold children’s attention.
Do You Even Lift, Bro? - Gym culture has become a selfie culture, and it’s changing how we view working out. It comes with positives for those working out and their followers, but there are plenty of negatives as well.