“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
Optimus Prime Deals - Amazon Prime is big. Really big. Coming off of the week that had Prime Day, we found out that 79 million U.S. households have Prime subscriptions, which is almost as many homes that have cable. That number sits at 90 million.
The New Hollywood Dream - In a world of YouTube and relevance that is here today and gone tomorrow, it takes a different level of hustle to be a star. GQ looks at what it takes to make it in modern Hollywood.
Every Company’s a Data Company - Roombas have spent years analyzing the layouts of owners’ homes. Now, it may sell the data (with user permission) to help with the development of smart home technology. While this certainly raises questions around privacy, it also shows how any company can look at its data and ask who else could use this.
Tappity Tap Tap Tap - YouTube has found a lot of success with its YouTube Kids product, and much of that success is due to the algorithm that recommends videos for children to watch after the current one ends. The Atlantic looks at what goes into the algorithm.
Alexa… How Do You Affect Children? - Today’s kids are growing up accustomed to bossing at least one thing around… digital home assistants. The proliferation of devices like the Amazon Echo equipped with Alexa means kids can ask devices for almost whatever they want. What does this mean for the future?