“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
Facebook as a Geopolitical Force - Facebook is more than a social network. It’s a “geopolitical force,” and this short documentary from The New York Times is an amazing look at how Facebook is changing the Internet as we know it.
The Algorithms Have Failed Us - Technology companies are held in the highest esteem among businesses, but as of late their infallible veneers have become more fragile. Hoaxes, misinformation and fraud have all been pervasively shared across Facebook, YouTube, Google, Twitter and beyond. People are left asking, “What are they going to do about it?” Well, they aren’t so sure, but less of a reliance on algorithms would be a start.
Where Snap Goes from Here - Snap CEO Evan Spiegel opened up a bit this week on the state of Snapchat Spectacles as well some of the challenges the business faces in the future. The article speculates on where Snap might go with Spectacles in the context of Google Glass, the iPhone X and other AR projects.
Older Brands Need Meaning for the Future - Older brands have some work to do. While they have strong cache among older consumers, younger consumers are looking elsewhere. The brands that will succeed have one thing in common. They’ve established meaning behind what they stand for.
When You’re Here You’re Not Leaving - Olive Garden is the same no matter where you go, and everything about it is designed to communicate that you, the customer, belong there by removing its sense of place.