“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
Twitter's Engagement Dilemma - This article from The Wall Street Journal shares the results of a soon-to-be-released Twopcharts report that reveals 40% of Twitter's 20 million accounts registered each month tweet at least once when they sign up. The challenge for Twitter is that only a quarter of those accounts will be tweeting a year later. The report underscores Twitter's challenge to keep users engaged once they've signed up.
The New New Rules of Marketing - Georgia Wells looks at how the formula for marketing has changed and continues to change with trends like marketing planning that used to take months being condensed into minutes. Wells goes on to evaluate how marketers have evolved by adopting more experimentation, joining consumer conversations, avoiding trying to do too much in a world with so many choices and so on. It's an illustration that best practices only a few months old are no longer accurate.
How Chemicals Make Us Share - Why do people share what they share online? It's been a lingering question for some time, but this article from Dave Hawley looks at research done the chemicals and subconscious motivations behind online sharing.