“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
Strap In and Pitch - In our line of work, we're always selling something, whether it's ourselves, our ideas, our services or something else, and maybe we think we do a pretty good job under normal circumstances. Rob Coneybeer, a VC investor, takes people out of their elements and into a fast-driving car to make their pitches. It makes you ask yourself, "Could I do that?"
Algorithmic News - The New York Times' Ravi Somaiya explains how Facebook algorithms are determining the news people are exposed to as it becomes one of the most influential news sources — being a primary source for 30% of U.S. adults. This means people discover news and consume journalism when algorithms determine it's something they'd like to read, meaning publications can be greatly rewarded or hurt, depending on the algorithm. Is this okay? That's a question we should all be asking ourselves.
Swipe Right for Tinder - Tinder has changed the way singles meet and date, and Rolling Stone went inside Tinder's headquarters to understand how the company works. The company has rethought the dating scene. "Tinder has made something that was always a huge ordeal for me much more comfortable," according to Tinder's user number one, Jonathan Badeen. Tinder is a perfect example of a simple idea helping to solve a complicated problem.
Going Old School - Kyle Chayka of Gizmodo looks at how some areas of the Web are evolving back to the "quieter, safer and more intimate" days of Web 1.0 with the rise of Ello and Facebook's latest app, Rooms. These platforms are rising as the antithesis to "big, efficient and montized" Web 2.0 platforms. Perhaps, to see what's next, we should look at what existed before.