Things I’ve Learned from Lately #56

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

The Next Technology Battlefield – GIGAOM writes about Facebook’s pursuits and the battle for the third world. The idea behind is to bring the Internet to more people in the world. Google, Apple and others have similar plans. The technology battlefield is “where technology so far hasn’t played a huge role.” After all, that’s where the potential for growth lies.

Promoted Disgruntlement - AdAge follows up on a recent ad from a disgruntled customer. A passenger of British Airways paid to promote a tweet after losing his luggage, lambasting the airline. The tweet got the media’s attention, and AdAge’s Cotton Delo questions whether or not consumers paying to promote complaints will be a growing trend. After all, advertising has gotten more accessible to all, businesses and consumers.

Introducing Topsy Search - The New York Times writes about a new feature from Topsy, which recently indexed every tweet and has made the database free for the public to search. Twitter’s existing search features fall short. Topsy is using the feature to introduce marketers to more sophisticated tool, but it shows the potential value of Twitter data.

Facebook Wants the Celebs - Mashable profiles Facebook’s efforts to get celebrities to opt for Facebook Pages over Twitter to communicate with fans. Facebook has recently launched hashtags and the ability to embed posts, features celebrities enjoyed on Twitter for some time. Time will tell if Facebook can train celebrities and users to use the platform to communicate with each other.

The Social TV Winner is… Twitter - According to Digiday’s Jack Marshall, Twitter’s purchase of Trendrr put Twitter in the dominant social TV position. Twitter has become the go-to social TV app that standalone apps can’t compete with. Facebook is working to compete, but Twitter’s open nature gives it the advantage, which explains why the service is making television a major focus for its future.