Things I’ve Learned from Lately #57

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

A Proven VC Who Picks Winners Bloomberg profiles Peter Fenton, the VC behind some of the leading tech businesses out there, including Lithium, Zuora and Twitter. Fenton has proven his ability to pick winners with several companies he’s invested in getting acquired and a potential IPO for Twitter around the corner. Fenton says his success comes from an understanding of what goes into building a company. “Empathy goes a long way in helping you help the company,” he says.

Mind Control is Here - Futurity shares the results of an experiment to demonstrate brain-to-brain communication between humans. The researches successfully used the mind of one person to control the finger of another person playing a video game. The potential for the technology could be to help a flight attendant land a plane if a pilot becomes incapacitated, for example.

The Contradictory Effects of Social Media - Maria Konnikova writes about new studies evaluating the effects social networks have on users’ moods, senses of happiness and relationships, but the challenge is these studies vary widely on their results. This is because people use social networks for different reasons. Generalizing the effects of social media on users is impossible.

An Ode to the News Feed - It’s hard to remember a time in which there wasn’t a Facebook News Feed. Farhad Manjoo chronicles Facebook’s seven year-old feature and its ability to make services like Instagram, Quora and Flipboard thrive. Today, marketers continue to try to crack the News Feed code.