“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
Rise of the Quantified Self – Alissa Quart writes in Newsweek about the rising use of technology to measure ourselves from fitness to reading to sleeping and beyond. The trend in measuring one’s self is only beginning as people work to gain more understanding of their lifestyles to be better organized and more efficient.
Key Takeaway: Data isn’t just in the realm of marketers and researchers. People are now empowered by technology to harness and gather data then optimize their lives around it. Of course, this comes with risks of overuse and even privacy infringements.
The End of Parking Tickets? – Nick Bilton writes in The New York Times about the concern cities have for driverless cars and their potential to make parking tickets, a major source of revenue, obsolete. They also have the potential to affect insurance companies. Bilton goes on to point out the view from experts that as jobs and sources of revenue fade away, new ones will take their places.
Key Takeaway: The article only scratches the surface. The potential for changes in technology have far reaching implications on countless aspects of life.
Embrace the Skeptics – Tom Webster writes about how some have given skeptics a bad wrap, but skepticism challenges thinking and makes “your idea better.”
Key Takeaway: It’s easy to get caught up with new ideas and opportunities, but we must always challenge ourselves as marketers to do what is right for our customers and our businesses—a touch of skepticism helps with that.
The Changing Face of News – Mathew Ingram takes on the evolution of news, which Twitter has become a key part of. Twitter’s fast breaking nature makes it rife with misinformation, but that’s just the way it is. Ingram says if that’s a problem, Twitter might not be for you.
Key Takeaway: News has changed forever, and people are being forced to contend with living in a world of fast information that requires a personal filter to separate fact from fiction.