Things I’ve Learned from Lately #45

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

The Impact of Internet-CentrismThe New York Times profiles the book To Save Everything, Click Here by contributing editor at The New Republic Evgeny Morozov. Morozov uses the book to look at the true costs of technology on health, politics, criminology and more. Morozov observes that the Internet’s view of openness is unique to human history and is not necessarily a good thing. Some information should be restricted in his view.

Key Takeaway: Whether you agree with Morozov, disagree vehemently or land somewhere in between, he has an interesting perspective that diverges from much of the online conversation.

Believing to Be Persuasive – Tom Webster interviews Tom Asacker on The Business of Belief, which is based on the premise that you cannot persuade a customer unless you connect with their beliefs, which requires understanding your beliefs as well.

Key Takeaway: Asaker points out that choices are more prevalent than ever, but making choices is more challenging as well. Identifying choices is one thing. Making them is entirely different. People and organizations need to set themselves up to be able to make choices.

World-Changing Trends – Kyle Lacy shares his presentation on five trends changing business. He discusses the shift to moments and agility, using data to be relevant, creating digital audiences, following lean startup principles and the impact of Asia.

Key Takeaway: Everything is changing from the business landscape to consumer behavior. These things have always been changing, but the speed and reach of these changes have more impact than ever before.