“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
Blogs Aren’t Going Anywhere Anytime Soon – The Dish weighs the future of blogs. Are they going the way of magazines or just evolving? The end of Google Reader has led some in the industry to declare blogs’ demise, but the reality is bloggers have effectively overcome Internet changes over the years and have thrived. The level of conversation grew (and continues to grow) exponentially and consumer reading habits have evolved to be more a la carte, but bloggers continue to evolve as reader habits and the Internet infrastructure changes.
Key Takeaway: Blogs are going nowhere. The end of Google Reader is just another step forward for blogs to evolve with the changing times. Blogs aren’t what they were years ago, and they won’t be what they are today in the future.
Virtual Reality Meets Social Media - The Oculus Rift has everyone interested in gaming as they get excited by the possibilities of being immersed in a virtual world. The Oculus Rift is a virtual reality gaming device that seems to get close to what gamers have always dreamed of, and Chris Hansen of Soshable asks what this might mean for social media. The potential is physical, real-time interaction with distant friends and family members. People could meet up in a virtual world, see each other and interact no matter the distance between them.
Key Takeaway: As much as social media has transformed the way we communicate and allows us to stay in touch with people we care about with greater ease and speed than before, it still has a ways to go. Technology will only improve, and the goal of social media is to bring people closer together through tech.
Is Facebook About to Jump the Shark? – John Koetsier writes that Facebook’s upcoming video ads may be Facebook’s downfall, according to some ad executives. The ads will be disruptive and interrupt what people want to use Facebook for—connecting with people. Poor user experience is what brought MySpace down, and if Facebook isn’t careful, video ads could be the beginning of its end.
Key Takeaway: Facebook tests and lives in massive amounts of data to make decisions, and video ads won’t be an exception. However, it’s no secret that users are already put off by Facebook’s approach to advertising. Facebook is walking a fine line between delivering revenue for shareholders and maintaining user experience.