“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
Failing to Succeed – “Dilbert” creator Scott Adams shares his formula for success—failing. Adams provides perspective on what he learned along the path to success. Lessons like ‘no two situations are alike’ and the importance placed on passion is distorted. Adams explains that luck is a big factor for success, but choosing which game you play to better the odds is in control.
The Tech Relationship Shift - Amanda Peyton shares her observations on the emerging hardware movement and that more organizations than Best Buy should be concerned. Relationships with technology have changed, and Peyton points out what may be causing the shift.
Facebook’s Future is Mobile – Carolyn Everson, Facebook VP of global marketing solutions, spoke with eMarketer about the future of Facebook advertising. She sees more budget shifts to mobile, a continuing focus on organic, consumable content, and a growing trend toward opportunistic real-time marketing.
Can Wikipedia Rebound? - Tom Simonite of MIT Technology Review evaluates the future of Wikipedia, which is not bright. Its volunteer base is in decline and dominated by males and bureaucracy, but the Wikimedia Foundation is launching a campaign to bring the site back to its very respected position in the Internet landscape.